1. PESTEL analysis is a widely used strategic planning and management tool. It can’t offer the full picture. Summary of PESTEL analysis of Amazon. Các yếu tố chính trị, kinh tế, văn hóa xã hội và công nghệ đều được bao gồm. It is comparable to a word processor in that it will enable you to reflow text between paragraphs, pages, and columns. is an American electric vehicle and clean energy company founded in 2003 by entrepreneur and business magnate Elon Musk. Highest GDP. Vertical threats, on the other hand, originate in the supply. The Economic factors that influence the Macro environment of Netflix are - Increasing cost of capital – Technology companies’ stocks on an average has corrected 25-50% in the first half of the 2022. Keep in mind that any company can use a SWOT analysis. 👓 Netflix Case Study Strategic Management – Idea #1 Our Experts can deliver a. PESTEL Analysis; Definition: SWOT Analysis is a strategic planning tool used to identify an organization’s internal strengths and weaknesses and external opportunities and threats. You will find here the IKEA 2023 PESTEL example. Microsoft Corporation's managers must include a PESTEL analysis. PESTEL Analysis of Netflix. The technological shift to 4K screen resolutions have created an issue for streaming services. Analisis PESTEL Netflix. It’s using artificial. Future: Hulu and Youtube. Facteur politique. In 2021, According to Interbrand , Netflix ranks #36 – with a brand value of $15. PESTLE is an acronym which stands for Political, Economic, Sociological, Technological, Legal, Environmental. Basic Information of Netflix Company Name Netflix Annual Revenue 2019： 6. It explores Netflix’s distinctive strategy and culture, which promoted independent decision-making, agility, and innovation, and were central to the company's ability to seize a. In this blog we will conduct the PESTEL analysis of Netflix. Netflix In India The Way Ahead's external setting would certainly be researched with the PESTEL structure (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental and Legal atmosphere while the level of rivalry in the Taiwanese market would certainly be examined under Concierge's five forces analysis. operates in a complex and dynamic environment characterized by. PESTLE Analysis is a technique used for analysing the external environment surrounding an organisation when investigating business change. Media convergence: The Netflix PESTLE Analysis evaluates the company's business strategies based on many factors. The following is a detailed article on Netflix’s PESTEL analysis. PESTEL, in simple terms, is a tool that helps companies to monitor the macro-environment that affects the growth of the organizations. EdrawMax has thousands of free templates. internal and external analysis . 1 Firstly: Netflix's Strengths analysis Competitive "first-mover": Competitive "first-mover" advantages compriseThe Netflix Disrupting Digital Streaming PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. '. In 1999, Netflix started subscription services that allowed its customers to watch unlimited DVDs with One. Scanning the Environment: PESTEL Analysis. Netflix In India The Way Ahead's external setting would certainly be researched with the PESTEL structure (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental and Legal atmosphere while the level of rivalry in the Taiwanese market would certainly be examined under Concierge's five forces analysis. Phân tích PESTLE của Netflix cũng xem xét nhiều yếu tố bên ngoài. The Netflix in 2011 PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. Netflix PESTEL Analysis. Although labor laws and environmental regulations have deep political connections, other legal factors can impact business success. This company is experiencing significant growth today and has over. PESTEL Analysis. For example, in the streaming video industry, licensing fees are a significant cost for firms. In 2020, turnover was around 23 billion euros, with a number of subscribers that have continued to grow. Class Action Lawsuit Netflix faced a class-action lawsuit due to its public relations' confusion when they wanted to raise the subscription prices but failed to clarify how it would affect its existing customers ("Netflix PESTLE analysis," 2019). In 2010, Netflix decided to expand its operation into Video on Demand Streaming while retaining the rental business. Since Netflix is a US-based company, international political and economic relationships with other countries may have an impact on where the company expands. The company was founded by Reed Hastings and Marc Randolph in 1997. Political, economic, socio. ByteDance Company laid the foundation of video video-sharing platform TikTok in August 2018 in the global market. 2. Tesla designs and manufactures a range of electric vehicles, including the Model S, Model X, Model 3. China’s GDP was 24. A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. PESTEL analysis of Facebook 2023. The PESTEL Analysis of Air India and Indian Airlines Merger Is it Flying will take into account the most important aspects of the external environment that impact the business. Netflix's continued success relies on its agility to respon market dynamics and offer a unique user experience. By 2021, the social media business will have generated 51 billion dollars in total income. Importance of PESTEL Analysis in Strategy Management & Planning Process. 1. The trends in Nike’s remote or macro-environment present threats to the business. PESTEL Analysis is a strategic management tool that Netflix leadership can use to make better decisions. Case Description of McKinsey & Company Case Study . The streaming platform is offering its service in many countries across the globe. Netflix case study (referred as “Netflix Blockbuster” for purpose of this article) is a Harvard Business School (HBR) case study covering topics. According to Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke of the case study following are the critical resources that are valuable to the firm - financial resources, human resources. Due to its huge population, India represented a lucrative market. operates in a complex and dynamic environment characterized by regulatory changes,. The UAE is a member of a number of international economic and political forums e. The world is shifting most of the content to the world wide web which spells huge opportunity for Netflix. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Netflix’s growth. However, the consumer demand has weakened recently. The results of this PESTEL analysis of Disney reveal opportunities to grow the global business despite strong competition with the entertainment products of Sony and Comcast (parent company of Universal Studios), and the video streaming services of Apple TV Plus, Amazon Prime Video, Netflix, and Google’s YouTube. The financial success of this subscription-based streaming platform can be attributed to the way the 4Ps of Product, Price, Place, and Promotion are properly coordinated. Economic factors that affect India. dollars Annual Revenue 2020：1. A. internal and external analysis . 2. Brand Reputation – Netflix has risen to become a household name within a short period. 06% and net income by 125. Netflix PESTEL Analysis Info: 2020 words (8 pages) PESTEL Example Published: 2nd Nov 2020 Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Political In. NETFLIX IN CANADA ENTERING THE FRAY. 64 billion U. Check the template that resonates closely with your. Completing your PESTLE is the perfect way to map out your external environment and doing it well can improve your other frameworks, such as SWOT. president's term runs for 6 years. It is a tool that determines how external factors affect the organization and its business strategies. A PESTEL. E nvironmental. Highest GDP. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. Though Google is a multi-millionaire company, it still can get affected by external influences. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. Netflix Inc. Also, Netflix’s streaming service became available in more than 200 countries in 2023. In fact, to comprehend the. Equity on Demand The Netflix Approach to Compensation. It is the 29 th largest economy in the world. The Egyptian Constitution provides for a strong executive. In fact, the analysis. The brand, platform, and content are strengths. The acronym PESTEL is often used to describe the political, economic, sociocultural, technological, environmental, and legal components of the macro-environment. Other properties that were distinguishable compared to other platforms, such as. Page 2 The STEEPLE Analysis (Include Citations) SOCIOLOGICAL: An estimated 4,312,982,270 people are reported as internet users as of December 31, 2018 on the world internet usage and. In this case, the letters represent the categories to examine: p olitical factors, e conomic factors, s ociocultural factors, t echnological factors, e nvironmental factors, and l egal factors. Access the PESTEL. Netflix SWOT and PESTLE Analysis ID : 52229453 | Feb 2023 | 13 pages COMPANY PROFILE - Netflix Business Sector : Media and Entertainment Operating Geography :. The operating margin has grown by five. 18 billion. It is important to note that the Netflix Disrupting Digital Streaming PESTEL Analysis will be market specific, and the implications of the factors change for a company when the. In 2021, Spotify was recorded to have only 6,617 employees. In this case, the letters represent the categories to examine: p olitical factors, e conomic factors, s ociocultural factors, t echnological factors, e nvironmental factors, and l egal factors. Strategic alignment with the conditions of the industry environment defined in this. Amazon is one of the most easily recognizable names in the world and has wide-reaching effects on how we consume many. Netflix is one of the main VOD platforms available online. PESTEL analysis of ASDA. Used in tandem with a SWOT analysis, it helps your organization examine external factors that. Selain itu, anda boleh melihat lebih banyak peluang dan ancaman yang mungkin kepada syarikat. Edit Online. Demographic trends, gender, equality roles and societal norms are important to keep in mind for Netflix. This paper sheds light on critical areas of Indian Market using PESTEL analysis to provide an in-depth understanding of the situation that Netflix will face while entering the country. การดูการวิเคราะห์ PESTEL สำหรับ Netflix เป็นความช่วยเหลือที่ดี มันจะแนะนำบริษัทในการพิจารณาแต่ละปัจจัยที่ส่งผลกระทบต่อพวกเขา นอกจากนี้ การ. This analysis will be conducted for Netflix, which as (Forbes, 2020) described: Netflix, Inc. Facteur politique. 1 Importance of economic factors in the PESTEL framework. 46 trillion (O’Neill, 2022). Netflix Inc. A PESTEL Analysis of Netflix will tell you about political, economic, sociological, technological, environmental, and legal factors that can affect the business. PESTLE Analysis is a technique used for analysing the external environment surrounding an organisation when investigating business change. Make PESTEL Analysis Diagram easily with EdrawMax: PESTEL Analysis and free use and edit PESTEL examples here to Conduct a 5C Marketing Analysis of Netflix Case Study. The Mckinsey PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. You shouldn’t forget about internal factors. To capitalise, Netflix have put money into R&D to support 4K streaming efficiently (Mintel, 2016). According to the company, there are more than 98 million subscribers as of 2017 (Netflix 2). Netflix started online DVD rental and sale operations with only 30 employees and 925 titles. TikTok is a social media and short video-sharing platform and Chinese company. Netflix’s Strengths: 1. Global Customer Base – Netflix viewd in more than 187. It operates in virtually all of the world’s countries, offering more than 500 brands across bottled water, soft drinks, energy drinks, tea, and fruit juice. 2 Application of PESTEL to Netflix Inc The Second Act - Moving Into Streaming. You will find Political, Economic, Social and Technological factors affecting the macro environment of the business of Netflix. Positive impacts Opening of markets: Opening markets worldwide offers new growth opportunities for Netflix. Benchmarking concrete example - Netflix. is a streaming entertainment service company, which provides subscription service streaming movies and television episodes over the Internet and sending DVDs by mail. Gainera, enpresaren aukera eta mehatxu posible gehiago ikus ditzakezu. This is an important step for eventually devising a strategy that can effectively manoeuvre the competition to maximize a firm's chances of sustainability and. PESTEL analysis is essentially the study of the macro-environmental variables[ CITATION Sha15 \l 1033 ]. Step - 2: Template Selection. Marketing mix of Netflix. In this PESTLE. The results of this PESTEL analysis of Disney reveal opportunities to grow the global business despite strong competition with the entertainment products of Sony and Comcast (parent company of Universal Studios), and the video streaming services of Apple TV Plus, Amazon Prime Video, Netflix, and Google’s YouTube. In recent years, the company has seen rapid growth because of people staying at home because of lockdown. 2. Conclusion. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and. Netflix je streaming usluga kojoj je potrebno članstvo. Netflix PESTEL Analysis. 2. In recent times, people rely more on the OTT platform like Netflix for entertainment and binge-watch TV shows,. Pestel Analysis of Netflix. PESTEL Analysis 3 Political Factors. Companies operating in the global market face many kinds of challenges. 5 - Context. Choosing the vision, mission and the reason of existence for Netflix Streaming. In India the average movie Governments are providing subsidies to invest. Cost paid for licensing new content far outruns streaming content costs. Youtube has strong service and utilizes many people over the world. 1. Published by HBR Publications. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. PESTEL stands for – Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Political. Growth and development strategies. 3 SWOT and PESTEL Analysis applied to Netflix Inc. The PESTEL Analysis of Netflix Designing the Netflix Prize A Spanish Version will take into account the most important aspects of the external environment that impact the business. In details Netflix offers a subscription based movie and television program rental service that disseminates to. Entertainment & Humor. The. Strategy planning process often requires five steps –. PESTEL Analysis diagram requires you to add Political, Economic, Sociological, Technological, Legal, and Environmental content so that the reader will understand what influences an organization. Faktor Politik. It is important to note that the Netflix PESTEL Analysis will be market specific, and the implications of the factors change for a company when the market changes. PESTEL Analysis & Environment Analysis. Also, it has a DVD-by-mail renting service. Founded in Chicago in 1926 by "James O. Many analysts predicted the early downfall of the company due rising competition and internet. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. Impact: For each factor, grade how big of an. The Netflix Inc 2007 PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. Choosing the vision, mission and the reason of existence for Mckinsey Firm. . Application of this tool in Netflix’ context involves identification of key strengths, weaknesses, opportunities and threats. A Netflix SWOT analysis helps the company executives to analyze and assess all the internal and external factors of the community. is a Swedish audio streaming and media services provider founded in 2006 by Daniel Ek and Martin Lorentzon. Netflix Shifting Distribution Channels. Netflix, Inc. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. You also can try EdrawMax Online for free from below. It is a vital part of any strategic planning that will help you to examine and plan for any external factors that could affect your company- Political, Economic, Social, Technological, Environmental and Legal. Netflix Disrupting Digital Streaming. PESTEL Analysis. The PESTEL analysis framework is a strategic tool used by businesses and organizations to assess and analyze the macro-environmental factors that can impact their operations and decision-making. 2. 2. The PESTEL / PEST Analysis of Netflix: Valuing a New Business Model HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. Netflix Porter’s Five Forces analysis covers the company’s competitive landscape as well as the factors affecting its sector. In 2020, turnover was around 23 billion euros, with a number of subscribers that have continued to grow. Step 2 - Reading the Netflix in India: The Way Ahead HBR Case Study. Dengan bantuan ini, anda boleh melihat gambar rajah dengan serta-merta. 1. In 2018, the company earned a revenue of $75,356 million with a growth rate of 3. Netflix is the leading streaming services provider with a global presence. Netflix PESTEL Analysis 1 Netflix PESTEL Analysis [NETFLIX] The new-age primetime entertainment company Netflix was started as a DVD rental service focusing on logistics and delivery. The PESTEL Analysis of Netflix Designing the Netflix Prize A will take into account the most important aspects of the external environment that impact the business. Análise PESTLE para Netflix: determine as possíveis oportunidades e ameaças. It is one of the helpful tools that can improve your product and processes at every phase of your item's. Positive impacts Opening of markets: Opening markets worldwide offers new growth opportunities for Netflix. On the other hand, the other two factors in the SWOT analysis are. Netflix offers internet-based paid-subscription. This provides the suppliers extreme power over contract negotiations with Netflix for content acquisition. Netflix Vs. The Netflix in India The Way Ahead PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. Summary of PESTEL analysis of Amazon. Revenues have grown at a rapid pace over the past five years‚ increasing from $996 million in FY 2006 to $1. Fatores políticos, econômicos, socioculturais e tecnológicos estão incluídos. com This company, with more than 90 million customers worldwide, fights against more political, economic, social, and technological issues than you may think. 1. So Netflix must abide by the. Posted by Zander Henry on Aug-22-2018. Netflix PESTEL analysis involves the analysis of potential impact of these factors on the bottom line and long-term growth prospects of the popular streaming platform. The 4K television market has seen a ten-year growth of 43% in the US, with the market estimated to be worth $71. This PESTLE country analysis report on Egypt provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Netflix-en PESTEL analisi bat sortzea ezinbestekoa da. PESTLE Analysis helps to find opportunities, threats, strengths and weaknesses. Amazon PESTLE Analysis. The technological shift to 4K screen resolutions have created an issue for streaming services. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. Amazon is one of the most easily recognizable names in the world and has wide-reaching effects on how we consume many products. PESTEL Analysis Framework: Explained with Examples. 46 trillion (O’Neill, 2022). 05/page. Let’s start with the impact of political factors on Facebook’s performance. The analysis on the MovieLens dataset for Netflix (Figure 4, 5) showed correlatable findings with IMDb genre analysis. Sometimes the movies’ discs had scratches; the CDs and DVDs didn’t work at all. The company runs a heavily franchised business model, where most. The PESTEL analysis, also known as the PEST, allows you to study your company’s global environment in order to make relevant business decisions. Disney+ comparative analysis. 1. Netflix operates in a dynamic environment where it is influenced by. Spotify Technology S. 6%. We make the greatest data maps. The strengths and weaknesses of a business. Creating a PESTLE Analysis. PESTLE Analysis (also known as PEST Analysis) is a popular tool used by companies to analyze the external factors that may impact their operations. The growth of Netflix will be driven by consumer satisfaction with its wide range of television series and movies that can be downloaded as well as streamed on different platform available in the market (Netflix, Inc. Unfortunately, if you only do. Key Takeaways The Toyota PESTEL Analysis carried out in this article gives a detailed view of several factors. Walt Disney PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. • The aim of this work is to achieve the attention of the reader explaining the different factors that have an impact in this organisation through the PESTLE Analysis. Netflix case study (referred as “Netflix Blockbuster” for purpose of this article) is a Harvard Business School (HBR) case study covering topics. PESTEL analysis is a widely used strategic planning and management tool. pdf), Text File. In this comprehensive study, we deeply analyze the McDonald’s environment, using a PESTEL analysis to examine the political, economic, social, technological, environmental, and legal factors that influence the growth of McDonald’s. Exercise: To get started on a PESTEL Analysis for your brand, you can follow these 5 steps: Selection: Select up to 4 factors that you feel are relevant to your brand for each of the 6 PESTEL categories. Abstract. Porter in 1979. Published in Companies category by MBA Skool Team. In this paper, the company will be analyzed using PESTEL framework. The country has been maintaining its revenue strength since 2010. These factors reflect the performance of computer software. For this reason, we will examine the political, economic, social, technological, ecological, and legal influences on Twitter’s performance. In addition to this, PESTEL analysis also identifies the firm's strengths and weaknesses and accordingly comes up with a strategy for further growth. Netflix's market segmentation, targeting, and positioning strategies have placed the Los Gatos, California-based company as a leader in the mass media and technology & entertainment industry. April 30, 2023 9 Mins Read. It operates through the following. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. Disney Studio’s magical vision was. To get started on a PESTEL Analysis for your brand, you can follow these 5 steps: Selection: Select up to 4 factors that you feel are relevant to your brand for each of the 6 PESTEL categories;. Pengaruh yang dimiliki pemerintah disebut dengan faktor politik. Political, economic, socio cultural, and technological factors are all included. operates in a complex and dynamic environment. net, 2017). These strategic factors are opportunities or threats that impact business. Go to ' Marketing ' diagrams under Business diagram type and click on ' PEST Analysis . It has dropped Disney’s annual revenue by 6. The macro-environment contains political and legal factors, technological, socio-cultural and. 2. Indeed, company revenue. Netflix Value Chain analysis is an interesting study because of the company's innovative business model based on digital content sales. It works similar to the SWOT analysis that evaluates the internal factors to determine the growth opportunities of an organization. Western consumers, giving Netflix another reason to invest in the. Netflix is an American entertainment company that has grown into a major Internet TV provider. Although Spotify provides its service all over the globe. Economic Factors that impact Netflix What are Economic Factors in PESTEL Analysis / PEST / Macro Environment Analysis . PESTEL Analysis of Netflix. The four components of VRIO used in Netflix in India: The Way Ahead analysis are –. Netflix PESTEL & Environment Analysis. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and. For example, your Opportunities may be larger than you expect when you’ve explored your external environment. PESTEL / PEST & Environment Analysis[Strategy], 2019). PESTEL Analysis. will face in prevalent macro environment other than competitive forces. Or your competition. It is now accessible in lots of homes. PESTLE Insights provides 360 degree view of the economy which can be used as a strategic tool to understand the market dynamics,. Below are the economic factors in the PESTLE Analysis of Coca Cola: Coca Cola dominates the market with almost 50% market share in the carbonated beverage market. 1. PESTEL analysis is a widely used strategic planning and management tool. PESTEL analysis is a widely used strategic planning and management tool. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Netflix’s growth. 9 billion (digitaltveurope. Download to read offline. Currently, Netflix can be viewed in over 190 countries worldwide (Help. Posted on March 3, 2023 by Daniel Pereira. 0 billion. The New Industrial Strategy for British Business. PESTEL analysis is mainly the assessment of macro environment factors. Porter's 5 Forces identifies competition, new entrants into the industry, supplier power, buyer power, and the threat of substitute products and services in the market. The PESTLE analysis is a strategic tool that aims to identify factors that are limiting profitability, or areas that can enhance profitability. PESTEL Analysis diagram requires you to add Political, Economic, Sociological, Technological, Legal, and Environmental content so that the reader will understand what influences an organization. Regulation and Censorship: Different countries have different regulations regarding content broadcast. Prateek Bhargava. Netflix PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters. Netflix Value Chain analysis is an interesting study because of the company's innovative business model based on digital content sales. Aux États-Unis, Netflix s’expose à une augmentation des coûts d’accès internet. A Análise PESTLE da Netflix também analisa muitos fatores extrínsecos. The two key segments in this industry are Full-Service Restaurants and Quick Service Restaurants. A PESTLE analysis examines external market factors – including Political, Economic, Social, Technological, Legal, and Environmental – and market trends that might impact your organization’s direction, performance, and position in the marketplace. You pay a monthly subscription to have access to this portfolio. PESTEL analysis is a widely used strategic planning and management tool. Many analysts predicted the early downfall of the company due rising competition and internet. Published in Companies category by MBA Skool Team. 1. Netflix 2000. 3 INTRODUCTIONYou can judge 6 types of environmental influences in the PESTEL framework. Netflix pays billions of dollars every year to movie and television studios for the. PESTEL analysis is also known as PEST analysis. PESTEL is an acronym for the political,. It is used by strategic planners to analyse the macro-environmental factors that affect a business. Exponential growth-Netflix’s annual report reveals that the revenue is growing quarter by quarter, in Q42020 the revenue was $6644 million which increased to $7342 million in Q22020 and ultimately finished at $7709 million in Q42021. The company recently announced its intention to expand. PESTEL Analysis is a strategic management tool that Netflix leadership can use to make better decisions. operates in a complex and dynamic environment. In this article, we will review the main strengths and. VRIO is a resource focused strategic analysis tool. Porter's 5 Forces identifies competition, new entrants into the industry, supplier power, buyer power, and the threat of substitute products and services in the market. Economic Recession. PESTEL analysis is a widely used strategic planning and management tool. India is one of the largest economies in the world in terms of nominal GDP. Access the PESTEL analysis. These industries’ external factors influence other determinants. chapter iv: pestel analysis 11 chapter v: swot analysis 16 chapter vi: porter’s five forces analysis 20 chapter vii: business and corporate level strategies 24 . By analyzing the political, economic, sociocultural, technological. PESTEL Analysis.